sexta-feira, 10 de abril de 2015

TOURISM DEMAND IN THE HAPPIEST COUNTRIES IN THE WORLD


            The World Happiness Report - 2013 is a study to evaluate which countries have the best level of happiness in the world. It was written by John Helliwell, Richard Layard and Jeffrey Sachs.
         In this investigation the perception of happiness was researched in 149 countries, using the variables of higher life expectancy, gross domestic product per capita, social support, generosity, freedom to make life choices and lower perceptions of corruption (1). The states that demonstrated the best results in this report were Denmark, Norway, Switzerland, Netherlands, Sweden, Canada, Finland, Austria, Iceland, Australia.       
           One question arises when analyzing this study: Are there connections between happiest countries and tourism demand? This article will explore whether a happy community can attract more tourists.
            According to UNWTO (2), most of the time, tourism has shown virtually uninterrupted growth from 25 million in 1950 to 278 million in 1980, 528 million in 1995. However, the key question is how global travel motivation works.
            Considering the chart 1 below, it’s possible conclude that countries high levels of happiness don’t necessarily attract more tourists. That’s evident when we analyze that the top 4 of international tourist arrivals (France, United States, Spain and China) don’t even make the list of the top 15 happiest countries, also on the same list, Italy stayed in 45 position, Russia took 68 positions and China 93 position.

Chart 1 - Happiest COUNTRIES AND world tourism demand.

The world's happiest countries - 2013

The world's happiest  countries and International Tourist Arrivals 2012 (million)
Top 10 - International Tourist Arrivals- UNWTO 2012 (million)
1 - Denmark
Denmark  - 8,068
1 - France  83.0
2 - Norway
Norway - 4,375
2 - United States  - 66.7
3 - Switzerland
Switzerland - 8,566
3 - Spain 57.5
4 - Netherlands
Netherlands - 12,205
4 - China 57.7
5 - Sweden
Sweden - 10,914
5 - Italy 46.4
6 - Canada
Canada - 16,344
6 - Turkey 35.7
7 - Finland
Finland - 4,226
7 - Germany 30.4
8 - Austria
Austria - 24,151
8 - United Kingdom  29.3
9 - Iceland
Iceland - 673 (Thousand)
9 - Russian Federation 25.7
10 - Australia
Australia - 6,032
10 -  Thailand 22.4
11 -  Israel
Israel - 2,803
-
12 - Costa Rica
Costa Rica - 2,100
-
13 -  New Zealand
New Zealand - 2,435
-
14 - United Arab Emirates
United Arab Emirates     -
-
15 - Panama
Panama -  1,324
-


            Finally, it’s important emphasize the Top 10 of International Tourist Arrivals - UNWTO 2012 has world icons of tourism, are countries with rich historical and natural attractions. These two points seem be until now the main travel motivation in the world.


1-http://unsdsn.org/wpcontent/uploads/2014/02/WorldHappinessReport2013_online.pdf
2 - http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_highlights14_en_hr_0.pdf


segunda-feira, 9 de fevereiro de 2015

Service


What is Service:

“An activity or series of activities of more or less intangible nature that normally, but not necessarily, take place in interactions between the customer and service employees and/or physical resources or goodsand/or systems of the service provider, which are provided as solutions to customer problems.”

                                                                                                                      Grönroos, (1990)    

What is important about service?

SERVQUAL - measures service quality as the discrepancy (gap) between a customer's expectations for a service offering and the customer's perceptions of the service received.
The five dimensions was  identified:
Tangibles - physical facilities, equipment, staff appearance, etc.;
Reliability - ability to perform service dependably and accurately;
Responsiveness - willingness to help and respond to customer need;
Assurance - ability of staff to inspire confidence and trust;
Empathy - the extent to which caring individualized service is given
                                                                 
                                                                 Parasuraman, Berry and Zeitham, (1988 and 1990)


What is important about service latelly?

Customer intimacy !!!
It’s driven organizations may not deliver the cheapest solution nor the latest innovations to the market, but instead of focusing on average market requirements, they have the ability to develop individualized solutions, tailored to the exact needs of each of their customers.
                                                                                                      Treacy & Wiersema, (1997)


How to apply costumer intimacy?

The value of proposition costumer intimacy goes beyond mere delivery of products and services:
“Customer intimate organizations apply their knowledge to investigate the customer’s specific problems, in cooperation with the customer employees, and design solutions that include customized versions of the products and services they intend to sell.”
                                                        
                                                                                                      Treacy & Wiersema, (1997)

Ideas about recognition and rewards:

Finally, the project will work if the company create one system of rewards, where the factors of motivation needs to be recognition and money.

Nelson (2004), notes that praise and recognition are the most efficient intrinsic reward that enhance employees performance.
Lotta (2012) agree that financial incentives are indeed effective in motivating employees.






sexta-feira, 19 de dezembro de 2014

Intercâmbio no Canadá - Turismo


Os posts no blog sempre foram escritos de maneira formal, no entanto, o post de hoje vai ser escrito de forma pessoal. Vou escrever sobre minha experiência de intercâmbio e turismo no Canadá, principalmente porque quero registrar minhas impressões.  Viajei em julho para estudar inglês  na University of Calgary, voltei em dezembro deste ano. No primeiro momento tudo é muito melhor no Canadá. A organização impressiona, tudo limpo e funcionando. A tecnologia é utilizada em tudo, do cartão da universidade até o pagamento do estacionamento que você pode fazer via celular.  Por outro lado, você começa a entender porque os estrangeiros ficam apaixonados pelo Brasil. Não é apenas o frio de -21 que em alguns meses começa a ser insuportável.  Na cidade de Calgary, onde morei, a comida é sem sabor. Os canadenses adoram bacon, ovos e massa de tomate. Além disso, todos te tratam com muito respeito, porém com indiferença.  Quanto a University of Calgary e a oportunidade de estudar inglês, esta foi a melhor parte. Não recomendo curso de curta duração, faça o curso de três meses. No curso, os professores são ótimos e os livros são uma boa ferramenta de aprendizagem. O English Language Program - UofC posui plataforma tecnológica chamada MyEnglishLab, onde o aluno faz os exercícios dos conteúdos dos livros que foram estudados na sala de aula. Mudei um pouco o tema do blog, mas não deixa de ser uma boa informação para quem quer fazer intercâmbio no Canadá.

Love and Happinnes - Susana